Swatch Watches is among the newest watch brands in the world that has become excessively famous in the past decades. Founded in the Eighties Swatch, it was predestined to bring new energy for the Swiss watch making when Japanese watches started to get incredibly famous all over the world. However, thanks to Swatch Watches, Switzerland indeed gained back its fame and the world’s largest watch conglomerate the Swatch Group was also created. In Dubai, there are several brand stores of Swatch; the brand is quite popular for the young people of Dubai.
Swatch was created to battle the rising sun of the Japanese watchmakers by which Japan has become incredibly famous for their new models of watches. Two young men created swatch in the beginning of the Eighties, who came out with a very new selling plan and a huge advertising campaign. Swatch was the first group, which started with the mass production of all plastic wristwatches. Thanks to the huge trend created by these very colourful watches, it also caused frenzy among the collectors with its thousands types all with different colours, patterns, designs. The watches were great results of the Eighties renewed pop culture and many young people even wore double and triple of Swatch watches on their wrist, hair or cloth. The fact that Swatch produced quality pieces, which did not cost more than EUR 40-50, had quickly made the brand very popular. Today Swatch is a rich sponsor of sport events, having its own sports groups as well in volleyball and ice hockey and takes part in all sorts of art exhibitions with the creation of its own art foundation some years ago.
Talking about technological novelties, the Swatch Skin is the thinnest ever watch in the world. Apart from the pop models, Swatch manufactures about ten different collections at a time, going also toward the classic look with the inclusion of precious gemstones in its watches. The main lines of Swatch include the Swatch Originals, which are the originally extra famous pop art watches. Swatch Irony includes the classical looking metal case with two sub collections, the Skin Original, the sportiest Skin Chronograph, and the Swatch Beat, which look like the Originals with additional features, such as ability to connect to the internet. Swatch Bijoux is the jewellery line made in cooperation with Swarovski Crystals. Today the Swatch group is the biggest watch group containing premiere Swiss brands like : Breguet, Glashütte Original, Léon Hatot, Omega , Rado, Longines, Union Glashütte, Tissot, Calvin Klein and Certina.
Swatch Watches are sold in several types of stores in Dubai. The Swatch watches stores can be found in the Dubai Mall, the BurJuman Shopping mall, the Dubai Festival City, in the Mall of the Emirates, in the Al Ghurair Mall, in the Ibn Battuta Mall and in the Deira City Centre. The Dubai Rivoli Watches store chain in several shopping malls also distributes swatch watches.
So when in Dubai, do not forget to check out the latest releases of Swatch Watches. You may have a pleasant surprise by seeing their prize as Swatch watches and all the rest of goods are sold tax free in Dubai.